Design with a focus on details

I’m Alexander Grazdanow, a user experience specialist who helps agile development teams realize product visions.

— About me

What I actually do

I currently work as a Digital Product Designer at DB Systel and support agile development teams in implementing product visions. As a digital expert, I deliver user experiences that add value for the user.

My expertise

Focused on research, prototyping and design, my personal strengths include conceptual work, web-oriented applications, corporate design and concrete brand communication in space.

  • Product Design
  • UI/UX Design
  • Digital Brand Design
  • Corporate Design
  • Corporate Publishing
  • Corporate Architecture
  • Identity Design
  • Package Design
  • Art Direction
  • … and more

— About me

What I actually do

I currently work as a Digital Product Designer at DB Systel and support agile development teams in implementing product visions. As a digital expert, I deliver user experiences that add value for the user.

My expertise

Focused on research, prototyping and design, my personal strengths include conceptual work, web-oriented applications, corporate design and concrete brand communication in space.

  • Product Design
  • UI/UX Design
  • Digital Brand Design
  • Corporate Design
  • Corporate Publishing
  • Corporate Architecture
  • Identity Design
  • Package Design
  • Art Direction
  • … and more

— About me

What I actually do

I currently work as a Digital Product Designer at DB Systel and support agile development teams in implementing product visions. As a digital expert, I deliver user experiences that add value for the user.

My expertise

Focused on research, prototyping and design, my personal strengths include conceptual work, web-oriented applications, corporate design and concrete brand communication in space.

  • Product Design
  • UI/UX Design
  • Digital Brand Design
  • Corporate Design
  • Corporate Publishing
  • Corporate Architecture
  • Identity Design
  • Package Design
  • Art Direction
  • … and more

— Vitae

Things that have shaped me

2016 – 2022
Art Director and Project Manager for UI/UX Design @ 3st kommunikation GmbH

I was responsible for the development, conception and implementation of innovative, responsive web magazines, corporate websites and branding as well as for the leadership and management of projects. Likewise, conceptual and technical consulting for clients as well as collaboration and coordination in an interdisciplinary team were part of my daily tasks.


2014 – 2016
2D Designer for Booth Design @ ET Global Exhibit Group

I worked in an interdisciplinary team of architects, product designers in the field of “communication in space” in exhibition design and was responsible for the development of creative, graphic ideas and concepts in sparring with the respective 3D design team.


2013 – 2014
Brand Designer @ schiebezimmer GmbH

I’ve created designs for a variety of formats, platforms, and environments, including logos, visual identities and websites, out-of-home media, social media, magazines, physical environments, and more.

— Education

In the field of studies

my work

Some projects I’m proud of

Creating and designing user interfaces for professional services

netz-duesseldorf.de

Digital redesign for an electricity and gas network operator — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting

lesenmit.app

Development and design of a modern app platform for language and reading promotion — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting

diro.eu

Redevelopment for one of the leading law firm networks in Europe — Design, art direction, client consulting

evm.de

Corporate redesign of the largest municipal energy and service company from Rhineland-Palatinate — Design, art direction, project management, client consulting, workshops

qiagen.com

Digital product development for the leading specialist across molecular diagnostics and life sciences — Design, art direction, project management, client consulting, workshops

coriolis-pharma.com

Redesign for one of the world leaders in formulation research and development of (bio)pharmaceutical drugs and vaccines — Design, art direction, project management, client consulting, workshops

STIHL Annual Reports

Digital Annual Reports 2017 – 2020 — Design, art direction, project management, client consulting

TUI Group Annual Reports

Digital Annual Reports 2015/16 – 2019 — Design, art direction, project management, client consulting, workshops

Some other projects I’ve worked on in the past

Design for what’s next.

I can help you successfully develop and implement your digital strategy. My services range from strategic consulting and customer experience design to development of prototypes, corporate websites and web applications.