Design with a focus on details

Hey there, I’m Alex. I’m passionate about solving complex problems and building impactful experiences. As a user experience specialist, I support agile development teams in realizing product visions.

Abstract portrait illustration of Alexander Grazdanow: A stylized, colorful blob-shaped design with soft edges, representing a human face in a minimalist and artistic manner.

— About me

What I actually do

I currently work as a Digital Service Experience Designer (UX/UI) at DB Systel and support agile development teams in implementing product visions. As a digital expert, I deliver user experiences that add value for the user.

My expertise

Focused on research, prototyping and design, my personal strengths include conceptual work, web-oriented applications, corporate design and concrete brand communication in space.

  • Product Design
  • Service Experience Design
  • UX / UI Design
  • Digital Brand Design
  • Corporate Design
  • Corporate Publishing
  • Corporate Architecture
  • Identity Design
  • Art Direction
  • … and more

— About me

What I actually do

I currently work as a Digital Service Experience Designer (UX/UI) at DB Systel and support agile development teams in implementing product visions. As a digital expert, I deliver user experiences that add value for the user.

My expertise

Focused on research, prototyping and design, my personal strengths include conceptual work, web-oriented applications, corporate design and concrete brand communication in space.

  • Product Design
  • Service Experience Design
  • UX / UI Design
  • Digital Brand Design
  • Corporate Design
  • Corporate Publishing
  • Corporate Architecture
  • Identity Design
  • Art Direction
  • … and more

— About me

What I actually do

I currently work as a Digital Service Experience Designer (UX/UI) at DB Systel and support agile development teams in implementing product visions. As a digital expert, I deliver user experiences that add value for the user.

My expertise

Focused on research, prototyping and design, my personal strengths include conceptual work, web-oriented applications, corporate design and concrete brand communication in space.

  • Product Design
  • Service Experience Design
  • UX / UI Design
  • Digital Brand Design
  • Corporate Design
  • Corporate Publishing
  • Corporate Architecture
  • Identity Design
  • Art Direction
  • … and more

— Vitae

Things that have shaped me

2016 – 2022
Art Director and Project Manager for UI/UX Design @ 3st kommunikation GmbH

I was responsible for the development, conception and implementation of innovative, responsive web magazines, corporate websites and branding as well as for the leadership and management of projects. Likewise, conceptual and technical consulting for clients as well as collaboration and coordination in an interdisciplinary team were part of my daily tasks.


2014 – 2016
2D Designer for Booth Design @ ET Global Exhibit Group

I worked in an interdisciplinary team of architects, product designers in the field of „communication in space“ in exhibition design and was responsible for the development of creative, graphic ideas and concepts in sparring with the respective 3D design team.


2013 – 2014
Brand Designer @ schiebezimmer GmbH

I’ve created designs for a variety of formats, platforms, and environments, including logos, visual identities and websites, out-of-home media, social media, magazines, physical environments, and more.

— Education

In the field of studies

my work

Some projects I’m proud of

Creating and designing user interfaces for professional services

Netz Düsseldorf website mockup: A laptop screen displays a clean, modern website design with a white background, blue accents, and a prominent header image. The layout includes a navigation menu, a hero section with text and a call-to-action button, and a section showcasing services or features. The design emphasizes usability and professional aesthetics.

netz-duesseldorf.de

Digital redesign for an electricity and gas network operator — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting

LesenMit app website mockup: A tablet screen shows a vibrant, user-friendly website with a colorful design, featuring illustrations of books and children. The layout includes a navigation bar, a hero section with engaging visuals, and sections highlighting app features. The design focuses on accessibility and appeal to families and educators.

lesenmitapp.de

Development and design of a modern app platform for language and reading promotion — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting

DIRO EU website mockup: A desktop screen displays a professional website with a dark blue and white color scheme. The design includes a navigation menu, a hero section with text and imagery, and sections detailing services or projects. The layout is structured for clarity and ease of use, emphasizing corporate identity.

diro.eu

Redevelopment for one of the leading law firm networks in Europe — Design, art direction, client consulting

EVM presentation slide: A clean, modern slide with a white background, green and orange accents, and a bold title. The slide features a minimalist layout with a focus on typography, icons, and a subtle geometric pattern. The design conveys professionalism and clarity, suitable for corporate presentations.

evm.de

Corporate redesign of the largest municipal energy and service company from Rhineland-Palatinate — Design, art direction, project management, client consulting, workshops

Screenshot of the Qiagen website showcasing digital product development for molecular diagnostics and life sciences. The image displays multiple interface mockups: a product page for the 'RNeasy Mini Kit' with a product image, description, and 'Buy Products' button; a login and registration form; a user dashboard with navigation menus; and a product specifications table.

qiagen.com

Digital product development for the leading specialist across molecular diagnostics and life sciences — Design, art direction, project management, client consulting, workshops

Presentation slide for Coriolis company: Clean, modern design with a white background, blue and gray accents, and a large, centered title. The slide features a minimalist layout with a focus on typography and a subtle geometric pattern. Text is not readable in this preview. The design emphasizes clarity and professionalism.

coriolis-pharma.com

Redesign for one of the world leaders in formulation research and development of (bio)pharmaceutical drugs and vaccines — Design, art direction, project management, client consulting, workshops

Collection of STIHL annual reports displayed on a wooden surface: Three physical reports with orange, black, and white covers, showcasing a consistent and bold design. The reports are arranged in a slightly overlapping manner, highlighting the brand’s visual identity and professional presentation.

STIHL Annual Reports

Digital Annual Reports 2017 – 2020 — Design, art direction, project management, client consulting

TUI online annual report for 2019: Digital screen displaying a vibrant, user-friendly interface with a blue and white color scheme. The layout includes images of travel destinations, interactive elements, and clear typography. The design focuses on accessibility and engaging visual storytelling for an online audience."

TUI Group Annual Reports

Digital Annual Reports 2015/16 – 2019 — Design, art direction, project management, client consulting, workshops

Some other projects I’ve worked on in the past

Design for what’s next.

I can help you successfully develop and implement your digital strategy. My services range from strategic consulting and customer experience design to development of prototypes, corporate websites and web applications.