ClientKaVo Kerr Group
RoleBrand CommunicationGraphic Concept
THE VISUAL CONCEPT
Starting from the wave in the logo of the KavoKerr Group a keyvisual in the corporate design colors of the umbrella brand was developed. This keyvisual symbolizes the values of the company and provides the framework for the presentation of the 17 brands within the KavoKerrGroup. The key visual on the so-called "Horizon Wall" stretched seamlessly over the entire booth and was also continued in the animation graphics.